GFY Events
A freelance project. My client was looking for a logo for his new entertainment company, Good For You Events. The company’s goal is to promote concerts, festivals, and artists in upstate New York. We worked together to fine tune a concept for the mark: something with the letters “g,” “f,” and “y” and musical note.
Then, I took the idea a step further. Happy with the mark, I suggested that since his brand would be experienced through a variety of media, he should have a responsive logo that could shrink down and still maintain clarity:
Considering further where his brand would live, I offered him more brand components: variations of bold type statements that would fit perfectly on a t-shirt or on the homepage of his website.
