Lahat: Mediterranean Breads & Olive Oil Bar
“Where heroes are bread”
CONCEPT
Most bakeries offer tons of decadent dishes and pastries to eat, but if you are looking for a large food sampling opportunity at a traditional bakery, chances are you will not find one. Feast your eyes and your stomach on Lahat, a restaurant specializing in Mediterranean breads and dips served tapas-style for maximum sampling. Combine the endless bread and dip platters with a range of infused olive oils, and before you know it, you’ll feel the warm breeze of the sea on your face and the turquoise waves between your toes.
VOICE
Vibrant, Eclectic, Harmonious
WORK
+ Name and Logo
+ To-go boxes
+ Olive oil bottles and labels
+ Menus
+ Custom bread platter
+ Advertising
POSITIONING
Lahat is the restaurant where customers can have a bite of every Mediterranean flavor in one visit. The idea is inspired by Spanish tapas and Middle Eastern shuks—enormous public markets with overwhelming colors, scents, and flavors that implore you to try it all.
GUIDING QUESTIONS
+ What does an experience at this restaurant look, smell, sound, and, of course, taste like? / What are the touchpoints of the brand and where are they most felt?
+ How can the branding reflect a Mediterranean gestalt without using trite Mediterranean visuals?
+ What should customers be saying to one another after they’ve completed their experience at this restaurant?
ADVERTISING
The advertising utilizes a forced connection to heroism from Greek mythology to communicate the restaurant’s benefits:
