Wift Aromatherapy Relief
“Relief in one breath”
CONCEPT
The three things in life that are certain are death, taxes, and seasonal congestion. Luckily, one of these is solvable. Introducing Wift Aromatherapy Relief, a line of all-natural, mint-based products that let users live life with a clear nose.
VOICE
Relieving, Natural, Gentle
WORK
+ Name and Logo
+ Inhaler packages and point-of-purchase
+ Essential oils packaging and labels
+ Tea packaging and tea bags
+ Advertisements in print, social media, and OOH
POSITIONING
Since Wift products allow the user a swifter and more natural pathway to relief by way of inhalation, the brand hinges on a connection to nature and the outdoors. It aims to compete with the other natural brands on the shelves of Walgreens and Whole Foods.
GUIDING QUESTIONS
+ What does it mean for a brand to be “natural?”
+ How can the concept of relief/decongestion be uniquely experienced when interacting with the packaging?
+ How can similarly marketed products be clearly differentiated from one another but still live as a family?
ADVERTISING
To maintain consistency with the brand positioning and to appeal to an outdoorsy, adventurous audience, a “clear nose” is placed amongst elements of nature to communicate Wift’s main benefit of simple and natural decongestion.
